The brand
“Salima” means “whole, sound, at peace” in Arabic. It’s also a women’s first name — given in countless families, from Morocco to France, Algeria to Tunisia, Egypt and beyond. We chose this name because it carries what the project is: chicken that’s sound, halal that’s whole, and food made to gather a family around a plate.
Salima
Fresh. Tasty. Halal.
01
The brand
We noticed that many halal brands in the French market are recognised first by their community of origin and only secondarily by their product quality. There’s real, cross-segment demand for halal that’s both serious and tasty — from observant Muslim families and from “halal-curious” consumers who pick Salima because it tastes good.
02
The brand
France halal-frozen market: ~€2.2 bn, growing ~5 % / year. Three incumbents share most shelf-space (Isla Délice, Réghalal, Médina). Their positioning, however, looks visually dated and under-differentiated on the “pleasure × halal” axis. Salima Foods plays in the open lane: clean packaging, photo-forward, halal explicit but not loud, mild recipes for the whole table.
03
The brand
Halal chicken, basic and well-done, in two motions: nuggets/tenders for the home, catering formats for foodservice. 18 months out: halal merguez, halal beef burgers, ready meals. All certified, all traceable.
04
The brand
We work with European and Brazilian abattoirs (BRF, Sadia, French partners depending on SKU), all halal-certified on dedicated lines. The supply chain is transparent: distributors get lot-level origin for every SKU.
Market coverage
Salima Foods
Halal frozen chicken for the French and European market — nuggets, tenders, wings, fillets, whole chicken. B2B distribution for retail, foodservice and halal butchers.